Viainvest Review 2024 – Solid 13% Investment?

On this website, you will find my Viainvest review. I have been invested in Viainvest myself since early 2017, and it is one of my top P2P lending investments. Here, you will learn everything about the Latvian P2P lending platform that you need to know for your start.

I have also met the Viainvest team several times and we have been in contact for years. More about that later on. Until today, they continue to have my trust and have never once let it down.

You can find additional tutorials on the homepage of the English section of my blog.

Sign up now and collect 1% cashback after 90 days!*

Skin in the Game: I myself have invested over 14,000 EUR on this P2P platform!

ᐅ Disclaimer
Please note my disclaimer. I do not provide any investment advice or make any recommendations. I am personally invested in all the P2P platforms I report on. All information is provided without guarantee. Past performance is not indicative of future results. All links to investment platforms are usually affiliate/advertisement links (possibly marked with *), where you can benefit, and I earn a small commission.

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What is Viainvest?

Viainvest is a regulated P2P lending platform from Latvia. Unlike Mintos, however, it is not a marketplace. Viainvest offers a portion of the loans from its parent company, Via SMS Group. The Via SMS Group has been in operation since 2009. Therefore, the P2P platform can be considered a rather traditional P2P provider. The majority of loans on the platform are consumer loans.

The combination of Via SMS Group and the Viainvest platform is regarded as a highly experienced partnership in the industry, which has proven itself over the past years. If you want to invest here and earn interest, you’re probably making a good choice.

Viainvest also operates under the supervision of the Latvian Central Bank and holds an IBF license, which allows them to issue asset-backed securities.

viainvest operation

Viainvest activities in Europe.

Viainvest Review – Everything at a glance

Before we delve into the details of my Viainvest review, here are the key facts all in one place for you.

Founded: 2016, parent company Via SMS established since 2009
Headquarters: Riga, Latvia, registered as SIA Viainvest
CEO: Eduards Lapkovskis, since inception
Regulated: Yes (by the Central Bank of Latvia)
Assets under Management: Approx. EUR 41,8 million
Funded Loan Volume: Approx. EUR 533 million
Number of Investors: Approx. 41,400
Return: up to 13%
Buyback Guarantee: Yes
Minimum Investment: 50 EUR
Auto Invest: Yes
Secondary Market: No
Issuance of Tax Certificate: Yes
Investor Loyalty Program: No
Starting Bonus: Yes, 1% cashback after 90 days through this link*.
Rating: Place 7 | Refer to public rating.
Last Financial Report: Last audited report published for the year 2023. (view)
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The history of Viainvest

The last 3 news from Viainvest

09/24

There was a cashback campaign for investors who had already registered.

08/24

Viainvest extends an old Asian business loan by one year. Source: Investor mail

07/24

Viainvest announces successful settlement of Credit Line debt with investors. Source: https://viainvest.com/blog/operational-updates-and-monthly-statistics-june-2024-edition/

Registration and initial Viainvest login

The registration process on the P2P platform is not particularly complicated. However, you will need some information, as the P2P platform places a strong emphasis on ensuring investors are uniquely identified. This is known as KYC (Know Your Customer). The registration process includes:

  1. Entering your name, email, password, etc.
  2. Finally, identity verification is conducted.
  3. Carrying out a product suitability test.
  4. You may need to provide proof of the source of deposited funds through bank statements.
anmeldung auf viainvest

Viainvest places a strong emphasis on investor identification.

After registration, you are ready to invest in P2P loans on the platform once you have made your initial deposit. By the way, always keep an eye out for platform bonus promotions to gain advantages. You can find a continuously updated list of all bonuses in my P2P platform comparison.

How do I deposit money?

Depositing money is, as always, the easiest step when investing. In your account, you’ll see a “Add Funds” button. When you click on it, you’ll be shown transfer details that you can use.

For this purpose, you can create a payment template at your bank. That’s how I’ve done it for many other platforms as well. Please note that the first transfer must come from a personal bank account. This account will also be verified for future withdrawals.

viainvest bankverbindung

The bank details of Viainvest.

How do I withdraw money?

If you want to withdraw capital or excess interest from the P2P platform, you can use the “Withdraw Funds” button located at the top right of your account summary. There is no fee for withdrawing funds.

Investors can only withdraw funds to the bank account from which the initial deposit was made. If you wish to register a new account for withdrawals, you’ll need to make a new deposit from the new personal account.

How long does the deposit take?

Based on my Viainvest review, depositing funds into your Viainvest account usually takes around 1 to 2 days. However, if you use services like the free Revolut account*, the transfer is often faster.

Can I deposit and withdraw with a credit card as well?

At the current time, you cannot use credit cards for deposits and withdrawals. These transactions must be done exclusively through a bank account. Depositing through a bank account also serves purposes such as identification.

How does Viainvest work?

After registration, you have three options for investing your money.

  1. You can invest manually through the primary market.
  2. The semi-automated Auto Invest builds your portfolio.
  3. Or you can use the platform’s automatic strategies where you don’t have to do anything at all.
viainvest investieren

Viainvest’s primary market.

As a passive investor, I would prefer the automatic options here for the sake of time. Additionally, the loans on the platform can sometimes get filled so quickly that it’s challenging for individual investors to generate returns if you want to invest manually.

By the way, on Viainvest, you’re not directly investing in loans, but rather in loan bundles that even have their own ISIN (International Securities Identification Number). On the platform, they are referred to as “Asset Backed Securities“. However, in practical terms, this doesn’t make a difference for you.

The Viainvest Auto Invest

With Viainvest’s automatic Portfolio Builder, you can precisely specify the countries and interest rates you want to invest in. The following aspects are important in my view when configuring it:

  1. Portfolio size
  2. Investment amount per loan bundle
  3. Interest rate
  4. Duration of each investment
  5. Loan originator, with a focus on the country of origin
  6. Buyback guarantee
viainvest auto invest

The Auto Invest from Viainvest.

The Viainvest Strategies

In 2023, Viainvest introduced two fully automated strategies. In this case, you only need to make a selection, and Viainvest takes care of the rest. You have the choice between the Active and Diversified strategies.

  • Active Strategy: Designed to achieve the highest interest rate. (Note: This also includes securities without a buyback guarantee).
  • Diversified Strategy: Designed to distribute your money across as many securities as possible.

The Custom Strategy mentioned additionally refers to the traditional Auto Invest, as described above.

viainvest auto invest strategien

The Viainvest strategies

Is there a secondary market?

No, Viainvest does not currently offer a secondary market, as you may be familiar with from many other platforms. You also do not have the option to exit your investments prematurely. However, there are exceptions! For instance, the larger business loans that the platform occasionally offers often come with an “Early Exit” option.

However, a completely new interface has been in development since 2023, which is also expected to include a secondary market. The exact release date for this new interface is not yet clear.

In which countries can you invest?

Here, you invest in loans from the Via SMS Group, which is active in many countries. Currently, Viainvest offers loans from the following diverse countries:

  • Latvia
  • Sweden
  • Czech Republic
  • Romania

Into which loans can you invest on Viainvest?

Investors who participate in P2P lending here generate their returns primarily through loans in the consumer sector. Borrowers directly take out loans from Via SMS Group, which are listed on the platform and in which we, as investors, can invest our money.

These loans are bundled into so-called “Asset Backed Securities,” or ABS for short. Each loan bundle also has its own ISIN (International Securities Identification Number). ABS typically have a duration of 6 months, but there can also be varying durations.

Occasionally, there are also business loans on the platform. For instance, the establishment of the company’s credit business in the Philippines was financed through a loan from its own investors.

What costs are incurred on Viainvest?

There are no fees for investors on the investment or other actions on the platform.

What is the return rate on Viainvest?

The return you can earn on Viainvest is respectable. You can find the current average values monthly updated in the table above. My own historical return is over 11 percent as of today. You can see the current figures of my own portfolio in my statistics.

Is there a buyback guarantee at Viainvest?

Yes, the P2P platform offers a buyback guarantee. If the borrower is 60 days overdue with their payment, the loans, along with the accrued interest up to that point, will be repaid. However, this does not apply to the business loans that are occasionally listed on the platform. However, these business loans usually have real collateral, which is ultimately more valuable.

What is the minimum investment amount on Viainvest?

You need to invest 50 EUR per loan bundle or Asset Backed Security on the platform.

Is there an app for Viainvest?

Well, for Viainvest, there was a (in my opinion) very clean and good smartphone app. It wasn’t as good as Mintos, but it was sufficient to handle the most important tasks. However, in 2021, it was temporarily discontinued due to the focus on regulation.

Can you invest money in other currencies?

No, here you always invest in euros.

Will I also receive interest for delayed loans?

Yes, investors always receive interest for the entire period during which their funds are invested in the loan. This also applies to delayed payments.

How does the taxation work for Viainvest?

The platform withholds 5% withholding tax, otherwise it doesn’t deduct any taxes on your behalf. You are responsible for reporting your earnings to the tax authorities in your jurisdiction.

Is there a tax certificate available on Viainvest?

There is a proper certificate for the tax authorities if you need one. You can download it from the “Statement” section.

viainvest statement

The certificate is available as a PDF download.

Issues and solutions from my Viainvest Review

As always, there are occasional issues that arise. I’ll show you how you might be able to resolve them.

The Auto Invest isn’t investing!

A so-called demand imbalance can occasionally occur. This happens when there are more investors looking to invest in P2P loans than there are available P2P loans. Smaller platforms can experience this from time to time. In general, you have two options:

  1. Withdraw your funds
  2. Wait

According to my personal Viainvest review, situations like these are often temporary. I have never withdrawn my funds in such cases. Moreover, usually, enough other investors do so, and after a while, there should be enough loans available again.

One approach that has helped me several times with Viainvest, in particular, is to recreate the Auto Invest settings.

IT issues on Viainvest

Even though Viainvest is one of the most established P2P platforms, it’s also known for its sometimes significant IT problems. When they underwent regulation in 2022, they completely missed adapting their software, and they spent weeks dealing with corrections and updates.

From my experience, the best approach here is to simply wait and not bombard support with emails. Generally, they are aware of their mistakes and work to fix the issues as quickly as possible.

It’s also important to understand that the IT department is responsible not only for platform development but also for developing all IT solutions within the group, such as the websites of loan originators.

Viainvest Risk

According to my Viainvest review, the Latvian P2P platform is one of the most stable in the market. I’ve been invested here since 2017, and there have been some turbulent times since then, but they were managed successfully. However, earning interest can come to an end quicker than one would like. We’ve seen this happen on other platforms. So, a loss is never completely ruled out!

How does Viainvest make money?

The P2P platform’s main source of revenue comes from the lending activities of its parent company, Via SMS Group. More precisely, they earn money through referral fees for each issued loan.

Additionally, the parent company also provides payment solutions like VIALET, which also contribute to their revenue. Other sources of income include fees, penalties, and more.

Is Viainvest profitable?

While in the past, you could only rely on the financial reports of Via SMS Group, Viainvest now publishes its own reports. According to the latest report from 2023, they are profitable. Unfortunately, the 2023 report is only available in Latvian.

viainvest geschäftsbericht 2022

Excerpt from the Viainvest annual report 2022

What happens if Viainvest goes bankrupt?

In the event that the P2P platform encounters financial difficulties or has to declare bankruptcy, the company will likely be wound down, and existing loans will continue to run. It’s important to differentiate here whether the insolvency affects the P2P platform or its parent company.

Due to the strong backing from the parent company, the bankruptcy of the P2P platform itself is unlikely. However, if the parent company were to go bankrupt, it would lead to a lengthy and years-long legal process.

How reputable is Viainvest?

Due to the close connection between the P2P platform and the Via SMS Group, which has been in the market for years, it can be assumed that we are dealing with a reputable platform here. Furthermore, I have personally met the platform’s team on multiple occasions and do not get the sense that they have any malicious intentions (I’ve encountered far different situations).

Additionally, the P2P platform has been strictly regulated and regularly monitored in Latvia since 2022. This should provide investors with enough confidence to start an investment with Viainvest.

How secure is Viainvest?

The Latvian P2P platform is among the safer P2P platforms. However, you must not forget that investing in P2P loans is generally associated with high risks! Therefore, it is advisable to invest only money that you can afford to lose if needed.

Is there a deposit insurance on Viainvest?

No, definitely not. Viainvest is not a bank and therefore does not fall under any European deposit insurance. All funds you invest on the platform are exposed to a high risk of default.

Viainvest in times of crisis

As an investor in Viainvest, you sailed through the Corona flash crash in March 2020 with ease! Even the Ukraine conflict in 2022 had little impact on the platform.

Viainvest during the Covid-19 crisis in 2020

According to my own experiences, Viainvest was well-prepared for the crisis. While facing similar challenges as other platforms (more withdrawals than deposits, fewer loans, etc.), they managed to navigate through these issues due to their solid financials. After a brief downward trend, they managed to recover and move upwards again.

viainvest kreditvolumen

The Covid-19 crisis is clearly visible in Viainvest’s loan volume.

Viainvest during the Ukraine War in 2022

Unlike some other P2P platforms, Viainvest doesn’t have Russian or Ukrainian loan portfolios. Therefore, during the Ukraine crisis, Viainvest investors continued to earn money. Of course, there could still be issues for the platform due to side effects like high inflation, unemployment, etc. However, that hasn’t occurred so far.

viainvest investments

Viainvest investors did not encounter any issues during the Ukraine War.

Pros and Cons of my Viainvest review

Before we reach a concluding assessment of the platform, here’s a summary of the pros and cons based on my Viainvest review.

Cons ➖

  • IT is not Viainvest’s strong suit, as evidenced by the recent transition to Asset Backed Securities.
  • There are relatively few loans available on the platform, which can lead to “Cash Drag” issues.
  • You pay withholding tax on Viainvest.
  • All loans are provided by the Via SMS Group, meaning you have only one loan originator.
  • Due to the absence of a secondary market, you have no option to exit your investment prematurely.

Pros ➕

  • Having the backing of Via SMS Group, a partner that has been operating profitably for over 10 years.
  • With an average interest rate well above 10%, investors can be quite profitable and achieve a good return here.
  • The website is super simple and user-friendly.
  • All loans come with a buyback guarantee.
  • Viainvest or Via SMS Group provide borrowers from relatively low-risk countries.
  • Regulated P2P platform with audited financial reports.

Conclusion of my Viainvest Review

If you’re looking for a simple and stable P2P platform, Viainvest is a solid choice. While the loan offering might not be as extensive as platforms like Mintos, you can sleep much more peacefully knowing that a strong corporate group is behind the scenes.

I’ve been invested there for years and have grown my own investment into the five-digit range. I trust the platform’s team to manage my money well in the future.

However, it’s important to keep an eye on the financial performance of both the group and the platform. These figures change year by year and aren’t so generous that you can make big leaps (at least not currently). If dark clouds start appearing on the horizon, you’ll need to decide how much risk of total loss you’re willing to carry.

Another aspect is Viainvest’s IT. Various situations in the past (such as recent regulation) have shown that extensive IT adjustments usually end up in absolute chaos. As an investor, you need to be patient and weather through these situations.

My Viainvest Review (On-Site)

I have met the Viainvest team numerous times. I visited them for the first time with my business partner and friend Kolja Barghoorn in 2018 when we traveled to the Baltics as kind of pioneers to visit several P2P platforms. Since then, much has changed, and I recently met the team at the Finfellas Conference in 2023, as well as visited their office a month later.

Is there a Viainvest forum where you can exchange information?

There is an international group of investors on Telegram where you can engage in discussions.

Is there a bonus or referral program for inviting friends to join Viainvest?

No, currently there is no referral program on Viainvest. However, through my link, you will receive an additional 1% cashback on all your investments after 90 days, making it a perfect start for your own Viainvest review.

Sign up now and collect 1% cashback after 90 days!*

What are the alternatives to Viainvest?

Viainvest is a classic P2P lending platform. Similar alternatives with a similar concept in this area would be the relatively new platforms Moncera and Lendermarket. These platforms also focus on P2P lending with larger corporate backing. Another alternative is the Latvian platform Twino, which has been in the market for quite some time and even collaborates with Viainvest, or PeerBerry, one of the largest P2P lending platforms in Europe.

ᐅ Do you want more information about the different platforms?
Then take a look at my P2P platform comparison now. There you will find more information and/or articles about the platforms where I invest.

Viainvest vs. Mintos

I am often asked how certain platforms compare to Mintos and whether they are alternatives. In my opinion, both platforms are not directly comparable. The reasons for this are simple:

  1. Mintos is a marketplace with over 60 loan originators in its portfolio, similar to Via SMS Group.
  2. If Via SMS Group encounters problems with loans, it is highly likely that ALL your P2P loans on Viainvest will be affected.
  3. If a similar scenario occurs on Mintos, only a portion of your portfolio will be affected.

As you can see, it’s an “apples and oranges” comparison. However, based on my own Viainvest review, you can still use the platform as a complementary option.

About the author

Lars Wrobbel

Hi there! I’m Lars Wrobbel, and I’ve been writing on this blog about my experiences with investing in P2P loans since 2015. I also co-authored the German standard work on this topic with Kolja Barghoorn, which became a bestseller on multiple platforms and is regularly updated.

In addition to the blog, I host as well Germany’s largest P2P community, where you can exchange ideas with thousands of other investors when you need quick answers.